I was approached by Mairi to design the branding for her new programme with a unique approach to dating for women over 50. As a behavioural scientist, Mairi has spent years researching the best way to meet your partner.
We wanted to tie in the DNA helix with the most recognisable symbol for love, the heart but it needed to be aimed correctly at her target audience of professional, older women. I achieved this though the use of striking jewel colours with the teal blues prompting trust and calm.
As Mairi's work is an online package I made sure her branding pack looked at powerpoint templates, workbook covers, as well as social media and you tube covers.