Chris had recently set up his company and had initially designed his own logo, we looked at the elements that he liked from it, especially the red and green of his beloved Wales, then I set about creating a new identity for the company.

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The compass signifies the varied locations the company travels to and I used easy to read fonts that would be clear and easy to read when moving.

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I also looked at home the branding would work across his fleet of coaches and trailers and how he could use the branding on his social media and marketing material.